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This paper aims to examine how exposure to a presidential candidate's high engagement Instagram images influences a citizen's candidate evaluations.

Data were collected via Amazon MTurk. A 3 × 2 experimental design was employed to test the persuasive effect of exposure of the “most liked” and “most commented on” images of the top four 2016 US presidential primary candidates on a US citizen's candidate evaluation.

Results reveal that highly engaging Instagram images of unfamiliar presidential candidates positively influenced candidate evaluations. However, the same was not true for more well-known presidential candidates.

This study was not conducted during a live campaign and only examined four of the top 2016 presidential primary candidates.

The research includes implications for marketers seeking to increase engagement and reach in Instagram marketing campaigns. This study shows that even brief exposure to a highly engaged post involving an unfamiliar person/product on social media can significantly alter evaluations of that person or product.

To the authors' knowledge, no experimental designs have addressed how Instagram posts influence users' political attitudes and behaviors within the political marketing and communications literature.

Facebook has become an essential part of student life for most college students; it serves not only as a primary tool of communication but also electronic socialization (Golder, Wilkinson, & Huberman, 2007). Indeed, the vast majority of college students have a Facebook account and are spending a considerable amount of time logged in (Salaway, Caruso, & Nelson, 2008). Yet, can this predominately social space also become a place for learning? To date, the reactions of using social network sites for educational purposes are mixed and empirical research is limited. Issues relating to privacy and safety and an erosion of professional boundaries are the primary reasons cited to not employ social network sites in a classroom. However, other researchers have supported the notion of using social network sites in education (Greenhow & Robelia, 2009a, 2009b; Tynes, B. M. (2007). Internet safety gone wild?: Sacrificing the Educational and Psychosocial benefits of online social environments. Journal of Adolescent Research, 22(6), 575–584. Available at http://jar.sagepub.com/cgi/content/abstract/22/6/575. Retrieved on March 25, 2010; Muñoz, C. L., & Towner, T. (2010). Social networks: Facebook's role in the advertising classroom. Journal of Advertising Education, 14(1), 20–27). This chapter serves to further this discussion by sharing the findings from surveys of instructors and students regarding their attitudes toward Facebook. Specifically, we report how each use Facebook both socially and professionally. Most important, we discuss instructors and students' perceptions of Facebook as an informal and formal teaching tool, particularly its effectiveness as an instructional or course tool, communication device, and in assisting students in their education and learning. Drawing on the survey and experiences using Facebook in multiple classroom settings, we pose specific suggestions on how instructors should use Facebook. In conclusion, the chapter supports the thesis that Facebook and education can indeed be connected.

This volume is aimed at instructors in schools of education and those who support them. It is meant to be a window by which the decisions, experiences, and evaluations of your colleagues’ use of social media in teaching can be examined. Rather than a recipe book with specific steps, it is meant to be a sauna that gets your creative juices flowing. Social media are used by people of all ages in the second decade of the 21st century, so having your learners get involved in using Facebook events for service learning projects in your town can be applicable for when they move onto teaching learners at other levels.

Malik Aleem Ahmed is a Ph.D. candidate in the Values and Technology Department (Section of Philosophy) and Infrastructure Systems & Services Department (Section of Information and Communication) at Faculty of Technology, Policy, and Management at the Delft University of Technology in the Netherlands. He has earned a masters degree in Business Administration with specialization in Information Technology Management from Pakistan. His areas of research interests are ICT and Ethics, ICT for Governance in developing countries. His Ph.D. research concerns the usage of ICT for better Governance in developing countries. The main emphasis of the research is on the public sector institutional strengthening with the help of ICT in the developing countries and the effect of intercultural variations of values. He has worked in different capacities in the field of Information and Communication Technology for seven years in Pakistan. His last job was in the capacity of “IT Advisor” for a USAID sponsored project (Pakistan Legislative Strengthening Project) in Pakistan. He has also been involved in the field of teaching at University level. He is also serving as the webmaster of this 3TU.Centre for Ethics and Technology website.

This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party). The development of a strong political brand personality is crucial for success at the polls. Little research has been dedicated to this phenomenon particularly beyond Western political and post-election contexts.

The scope and development of the study required a qualitative approach. The theoretical frameworks of the study acted as the deductive base of the study. The insights of the respondents were the inductive base of the study. Semi-structured interviews were conducted with external stakeholders [voters]. In addition, semi-structured interviews were also adopted to capture the branding activities used by internal stakeholders [BJP].

The brand personality dimensions such as sincerity; agreeableness, competence, energy, openness, conscientiousness and emotional stability were clearly associated with a political leader. Negative qualities such as dictatorial attitudes and arrogance affected the political leader’s brand personality. Religious partisanship was another strong negative trait affecting the brand personality of the political leader.

The study has an actionable framework for political brand personality in the post-election context. It offers negative qualities to be avoided in the development of the political brand personality of the leader. It offers insights about the political brand personality of the leader in terms of young digitally savvy voters.

Este trabajo examina la aplicación de la personalidad de marca al ámbito del marketing político y de la marca personal política. Concretamente se centra en la personalidad de marca de un líder político del partido Bharantiya Janta Party (BJP). El desarrollo de una fuerte marca personal política es crucial para el éxito en las elecciones. Pocos trabajos se han centrado hasta el momento en este fenómeno más allá del contexto político occidental.

El alcance y desarrollo del estudio requirió la adopción de un enfoque cualitativo. El marco teórico sirvió de base deductiva al tiempo que las entrevistas realizadas sirvieron de base inductiva. Estas entrevistas fueron semi-estructuradas y dirigidas a grupos de interés externos del BJP (los votantes). Además, se realizaron entrevistas también semi-estructuradas para capturar las actividades de marca desarrolladas por los grupos de interés internos (candidatos, políticos, trabajadores y gerentes del partido).

Las dimensiones de personalidad de marca sinceridad, competencia, energía, estabilidad emocional, franqueza y escrupulosidad están claramente asociadas con un líder político. Por el contrario, rasgos negativos como las actitudes arrogantes y dictatoriales dañan la personalidad de marca de dicho líder, pero sobretodo el partidismo religioso.

El trabajo proporciona un marco de acción para la marca personal política en un contexto post-electoral. Proporciona indicaciones de los rasgos y cualidades negativas que deben de evitarse en el desarrollo de una marca personal para un líder político. Ofrece también evidencias sobre la personalidad de marca que tiene que desarrollar un líder de cara a los votantes más dinámicos y digitales.

To provide a comparative review of the teaching of Readers' Advisory Services in schools of library and information science in selected schools in the USA, Canada and Europe.

After reviewing the literature, schools are selected based on their known activity in providing readers' advisory service courses or on their national ranking (in the case of US schools) to provide a snapshot of current level of readers' advisory instruction.

Instruction in readers' advisory services is a very small part of the total curriculum in schools examined. Librarians who wish to gain more insight to readers' advisory services must depend on continuing education opportunities, such as workshops and conference programs, not on courses in the curriculum of schools of library and information science.

This paper raises questions as to the relationship between library and information science curricula and the needs of practicing librarians to provide services to leisure readers. It finds that, despite an increased interest in providing readers' advisory services in libraries, library education is not responding to that need and continuing education and training programs are essential to providing librarians who are well prepared to serve leisure readers. For schools which are contemplating adding coursework in these areas, the case studies detail courses as they are offered at other institutions.

The rise of arts and culture is transforming citizen politics. Though new to many social scientists, this is a commonplace for many policy makers. We seek to overcome this divide by joining culture and the arts with classic concepts of political analysis. We offer an analytical framework incorporating the politics of cultural policy alongside the typical political and economic concerns. Our framework synthesizes several research streams that combine in global factors driving the articulation of culture into political/economic processes. The contexts of Toronto and Chicago are explored as both enhanced the arts dramatically, but Toronto engaged artists qua citizens, while Chicago did not.